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Sunday, September 7, 2008

Piano Sale - Time To Go To Piano Store


"Sales of the piano - once a status symbol and gathering spot for middle-class American families - have plummetted".



When I read this headline yesterday from our local newspaper, I was rather uneasy. Many piano stores in Southern California are closing due to poor economy and other factors such as consumers turning to big screen tv and electric guitars. A few of the store owners said the piano is a thing of the past - consumers have no appreciation for it.



NAMM - an international music products group in Carlsbad provided a disappointing figure: In the past decade, acoustic piano sales, which include uprights and grands, dropped by half in the United States.



Some piano store owners mentioned they used to sell 20 pianos a month when the economy was looking good a couple years ago. Now, they would be lucky to sell 2 a month.
It is this kind of news that bothers me - a piano lover. I prefer to see consumers spend more on music education and instruments than sport events or other items. It is time to educate the general public. It is time to spread the passion of piano to the new generation. Much of the new generation do not know how to appreciate the beauty of piano music.

There is a positive side to this news - Piano lovers can head onto piano store and choose their piano selection with much negotiating powers more than ever.



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